


Let you shine
in the Spotlight!
Sungchun LEE / Brand Leader



About Him
Career
Over the past 10 years, he has participated over 100 times in international art markets and various festivals across more than 30 countries, promoting and introducing Korean music and culture while supporting artists' global tours. He has also worked as an international cultural leader, fostering cross-cultural exchange worldwide. He has made efforts to understand the ways and cultures of different cultural spheres and facilitate collaboration with experts from those cultures.
Brand Leader
He uncovers new artists and shapes their activities to ensure their music and performances authentically express their identity. This is why his role is referred to as "Brand Designer" or "Brand Leader".
He respects the artist's music and art, while giving their works a clear identity to ensure their artistic creations are more vividly and effectively communicated to the audience. Through this, he helps the artist convey their unique message clearly.
Role
He believes that every artist has a unique story, and that their art work should reflect this narrative. For this reason, he encourages all artists to develop a worldview or cosmic perspective, with the goal of unfolding their story together. He acts as a storytelling accelerator, helping artists bring their stories to life and communicate them more effectively.
Through these skills, he has introduced many artists to international art markets, and to this day, numerous artists are active in the global market through his efforts. He is now focusing more on his expertise as a brand designer and brand leader.
Key for His Work
Brand Design of Art,
Fashion & Personal Coloring,
A&R of Music,
Sound Engineering,
Immersive Sound Directing,
Professional for Dolby Atmos & Vision,
Sound & Video Muxing,
Festival Directing and planning of stage,
Promotion of Art works & event,
Coordinating of International collaboration



August M.
Artistic Brand Leader
Sungchun LEE

Personal Branding
for Artist
Story Identification
International Branding
Suggest branding tailored to the artist and their artwork, and design personal branding elements like profile photos and promotional films based on this guide.
Create a story that clearly defines the artist’s identity, and based on that, determine the setlist, speech, and choreography direction for the performance.
It adjusts the brand's identity and marketing strategies for global audiences while maintaining consistency, providing promotional methods and guidelines tailored to different regions and cultures.